Balenciaga could be the coolest brand proper now. However in relation to its Digital footprint, the Parisian powerhouse is responsible of having minimal output, with its Instagram grid usually totally empty (as it’s at the moment). So, the place does one go for the obtain if not the Balenciaga Instagram account? None apart from its official assist account, @DemnaGram, of course.
The account was independently launched in 2018 by Saba Bakhia, a Georgian trend fanatic who’s a die-hard supporter of the brand and its visionary inventive director Demna (therefore the identify). However earlier than the IG deal with was even created, Bakhia and Demna had already exchanged phrases over DM. “Demna texted me the most inspirational message on Facebook: ‘Believe in yourself and follow your dreams, they will always bring you to good places,’” says Bakhia. “I trusted him and now I’m in the best place of my life – that message was the spark I needed to start @DemnaGram.”
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Quick ahead to this 12 months, and the brand employed Bakhia to its group, making the account an official go-to for all issues Balenciaga however not on the official Balenciaga Instagram. “It’s a reliable news source that concentrates on Demna’s career, and that’s not changed since joining the team, but, to be honest, I never expected to be working with Balenciaga,” Bakhia says with fun. “The account was my way of admiring from afar, so it’s a dream come true to be working with my hero and I am so proud to be able to call him a friend, too.”
When requested about similarities between Demna and himself, Bakhia responds with a smile. “We are both from the same part of Georgia and are very private people. But, at the same time, we always speak out on things we care about without fear and hesitation, which is something I really admire about Demna. A lot of people tell me I look like a young Demna and I think he sees himself in me, too, and that’s why I am so dedicated to my work with Balenciaga, because I don’t ever want to disappoint him.”