WORD-OF-MOUTH STILL IMPORTANT
Nonetheless, whereas photographers don’t dismiss the significance of maintaining with tendencies or embracing Instagram’s modifications, some pointed to good outdated e-mail or word-of-mouth as their go-to methodology to safe shoppers.
As an example, Mr Seah would possibly sometimes dabble in Reels at the second, however he doesn’t see the algorithm affecting his Business. He famous that he has already constructed a “small base of followers” who look to him for wildlife walks and wildlife pictures suggestions.
“Most of my sponsored products were through Instagram Stories or word-of-mouth referrals, hence I don’t really (see) any impact on my client side. In fact, most of my clients for wildlife photography and wildlife walks also come through word-of-mouth,” he mentioned.
“The reach from viral Reels mostly comes from overseas. So I think even getting a huge amount of engagement will not increase my client base much.”
Thomas (not his actual title), who has been a photographer for 5 years, additionally prefers to get his fundamental clientele – structure corporations, inside design corporations and hospitality teams – by tried-and-tested strategies.
The 29-year-old has a rigorously curated Instagram feed that speaks to his clear fashion. However at simply over 150 pictures, with the occasional way of life and journey shot, he admits to hardly ever posting. He additionally has not revealed any Instagram Reels.
“I think most would agree it takes a lot of time and effort to curate the most ideal feed. And for someone with a perfectionist mindset, or trying to be a perfectionist, it’s challenging. Therefore, only when I do have the mood, I will post the photos in batches,” he defined.
“But when I do (post), usually I get a few enquiries about my service. I guess it’s more like, ‘Hey! I’m still here and photographing, if you’d like to work together, feel free to drop me a message’ (that) sort of approach.”
That mentioned, Thomas admitted that Instagram has helped him attain shoppers previous and current by being a “secondary platform” to showcase his portfolio. Whereas he may not put all his eggs into that basket, he believes there is “no harm in relying mainly on Instagram” to get one’s title out at the moment.
“In fact, it could be said that it might be the primary portfolio most people will check out first. … Most people would rather visit your Instagram first before checking your portfolio website,” he mentioned.
“With either Instagram Stories or Instagram posts, it creates awareness, and in return, generates potential leads and enquiries from clients.”