Video killed the Instagram star? How Instagram’s push to Reels affects local photographers


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Whereas photographers didn’t dismiss the significance of maintaining with tendencies or embracing Instagram modifications, some pointed to the good previous e mail or phrase of mouth as their go-to methodology of securing clients.

For instance, Mr. Seah can dabble in Reels every now and then, however he doesn’t see the algorithm affecting his Business. He famous that he’s already constructed a “small base of followers” who lookup to him for nature walks and wildlife images suggestions.

“Most of my sponsored products were through Instagram Stories or word of mouth, so I don’t really see (see) any impact on my customers. In fact, most of my wildlife photography and nature walks clients also come through word of mouth,” he mentioned.

“The reach of viral Reels mainly comes from abroad. So I don’t think even getting a huge amount of engagement is going to increase my customer base much.”

Thomas (not his actual identify), who has been a photographer for 5 years, additionally chooses his fundamental clientele – architectural corporations, inside design corporations and hospitality teams – by tried-and-true strategies.

The 29-year-old has a fastidiously curated Instagram feed to match his modern type. However with simply over 150 photographs, with the occasional life-style and journey photograph, he admits he hardly ever posts. He has additionally not revealed any Instagram roles.

“I think most would agree that it takes a lot of time and effort to put together the most ideal feed. And for someone with a perfectionist mindset, or trying to be a perfectionist, it’s a challenge. That’s why I’ll only post the photos in batches when I feel like it,” he defined.

“But when I do (post) I usually get a few questions about my service. I think it’s more like, ‘Hey! I’m still here shooting, if you want to collaborate feel free to message me’ (that) kind of approach.”

That mentioned, Thomas admitted that Instagram has helped him attain previous and current clients by being a “secondary platform” to showcase his portfolio. Whereas he could not put all his eggs in that basket, he believes it “couldn’t hurt to rely mainly on Instagram” to get his identify out throughout this time.

“You could even say that this is arguably the most important portfolio that most people will look at first. … Most people prefer to visit your Instagram first before viewing your portfolio website,” he mentioned.

“With Instagram Stories or Instagram Posts, it creates awareness and generates potential leads and customer inquiries in return.”

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