NEW BEDFORD — When Mikayla Nogueira created her first make-up TikTok video she by no means would have guessed that two years later she would have 13 million followers, premiere two palette kits and be the face that greets prospects in Sephora shops throughout the nation.
“It’s just unreal that every day I continue to grow, and I’m really, really grateful about it all the time,” stated the 23-year-old magnificence knowledgeable initially from East Freetown.
Since The Normal-Occasions final checked-in with Nogueira, she received engaged, purchased a home, launched a line of sun shades with Dime Optics, hosted a stay make-up lesson with L’Oreal in Los Angeles, created a Glow Recipe package in Sephora and met Rihanna and Selena Gomez.
“I am tired,” Nogueira stated with fun whereas on a Zoom name on Aug 14. “I would even say I’m on the line of burnt out … but it’s the passion that continues to drive me.”
She stated her love for magnificence and make-up continues to develop and that drives her to create extra content material on TikTok.
On July 2, Nogueira launched a collaboration with Glamlite that contains a 30-color “Mikayla Eyeshadow Palette” with a highlighter, two units of false lashes and three lip glosses.
“This collaboration is a much larger collaboration than the first one,” she stated.
Collaborating on ‘Paht 2’ with Glamlite
Nogueira stated she selected to collaborate with Glamlite as a result of they have been the primary firm to ask her to do a sponsored publish about their liquid eyeliner when she first began to pattern on TikTok.
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“It was the very first brand deal I ever did. It was on Instagram. It’s still there today,” she stated. “And I just think that’s amazing that they wanted to give me a chance, they saw potential in me and they wanted to give me the opportunity to live out my potential.”
Glamlite can be a small indie firm with solely 5 staff. “I liked that, because that way they tend to give you a little bit more creative freedom,” Nogueira added.
The road options a number of glitters and intense shades, which Nogueira stated might not be the present pattern, however she stated there are nonetheless people who find themselves keen to experiment with colour and be daring with their seems to be.
“I’ve definitely enjoyed seeing people who you want to just have fun with it,” she stated, including that many individuals within the LGBTQ+ neighborhood used her palette throughout Satisfaction month.
In the meantime, the Apponequet Regional Excessive College graduate stated the new line references her Massachusetts satisfaction. “The collection is dedicated to Boston; I have a shade called Fall River,” she stated, including different names embrace Freetown and Rhody.
“It’s just very much me.”
She visits New Bedford ceaselessly
Her TikTok fame began in March 2020. After Nogueira was despatched house from her senior yr at Bryant College due to COVID-19, she posted her first 60 second video — a transition from no make-up to a full face of cosmetics.
She went viral throughout the month.
Since shifting to Boston final yr, Nogueira stated she nonetheless visits New Bedford each two weeks or so as a result of her household nonetheless lives within the space. She lately attended the Feast of the Blessed Sacrament in August.
“New Bedford will always just be home for me, a special place that I will forever love,” she stated, including that she has no plans to transfer to New York or Los Angeles.
“My whole life is here,” she added.
Nogueira stated she has tried to keep grounded during the last two and half years since she discovered fame from her TikTok channel.
(*13*) she stated.
Nogueira additionally stated she solely works with a small workforce and a supervisor, and by no means desires to be seen as a company puppet to promote and market completely different labels as she has noticed from a few of her different influencer buddies.
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“My goal is honesty, this is my truth,” she stated. “When you’re a truly creative person, a visionary, it’s best to do to work on your own because that way your full creative vision can be brought to life, especially when it comes to makeup.”
Launching a brand new TikTok channel
Nevertheless, since her first Normal-Occasions interview, she stated it has been tougher to exit into public by herself.
“I already had trouble with social anxiety,’ she said. “Then you definately add that further layer of individuals developing to you, it makes it truly fairly difficult.”
During a concert at the XFINITY center, she had to be escorted out by security because of the chaos that ensued due to people lining up to meet her. The same thing also happened, in July. at a recent Tate McRae concert at Royale Boston.
“It is one thing I’ve had to get used to,” she said.
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Recently, Nogueira softly launched a spin-off TikTok account that features her sharing her day-to-day activities in raw, unedited videos shot on her iPhone and content mainly on how she’s feeling about her life.
“It is going to be the polar reverse of my present web page,” she said. “This new web page is just about solely weak, what makes me completely satisfied and what I feel individuals can do to Help with their psychological well being.”
Getting a tip from Lady Gaga
Nogueira, who stated in an Instagram post that she has struggled with an eating disorder, body image issues and was bullied at school, hopes her videos will combat the stigma around talking about mental health.
“It is one thing individuals generally ought to discuss extra about and really feel comfy speaking about with one another,” she stated.
On Aug. 31, Nogueira shared her thoughts on “self-hatred” were at an all-time high: “I’ve zero confidence. I hate how I look. I have not discovered stunning in months, and I do not know why that is occurring to me… Effectively, that is a lie. I do [know why]. It is this job.”
Pop star Lady Gaga commented, “I’ve been by way of this earlier than and nonetheless do typically and typically it is good to take little breaks from the mirror/digital camera simply to calm the thoughts,” she wrote.
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A brand new Business plan within the works
As she plans her upcoming wedding on July 1, 2023 (and no, she isn’t doing her own makeup), she next wants to go to esthetician school.
“It at all times been a dream of mine to get an precise esthetician license,” she said. “And my dream, like my final purpose is to open a magnificence spa.”
Noqueira said she would like to open a Business in Massachusetts, but she hasn’t ruled out the SouthCoast.
“New Bedford is a ravishing place to have companies,” she said. “It is positively one thing I am contemplating down the road.”
Normal-Occasions workers author Seth Chitwood will be reached at email@example.com. Observe him on twitter: @ChitwoodReports. Assist native journalism by buying a Digital or print subscription to The Standard-Times today.