Social Media Star of The Week: Astha Chhetri


Born and introduced up in Darjeeling, Astha Chhetri, 23,  most popular buying from the streets, whether or not it was the lanes of Chowrasta or Sarojini Nagar when she moved to Delhi. Thrifted garments at all times discovered house in her wardrobe.  

Thrift shift  

Come the pandemic, when she discovered herself caught with a complete lot of garments that she realised she didn’t want, she determined to attempt to re-sell them at a cheaper price, or thrift them, through her Instagram web page. On seeing the response in July 2020, she began her IG web page, @store.with.loveee , for thrifted garments.  

“I would buy clothes for 100 during college. You could even buy branded and vintage clothes for cheap and it was a sustainable option,” says Astha, who fashions the upcycled garments herself.  

Quickly, she had two sacks of parcels being shipped off on a regular basis. Caught with depart with out pay from the airline she was working with as a result of lockdown, she determined to stop her job and embrace what she has loved since she was child—trend. To not point out a step in direction of sustainable residing.  

By 2021, Astha had saved enough to think about investing in a physical store. With her partner, Vishal, 24, a graphic designer, investing half the amount, she poured in her savings to open their first Hauz Khas outlet in August last year.
By 2021, Astha had saved sufficient to consider investing in a bodily retailer. Along with her associate, Vishal, 24, a graphic designer, investing half the quantity, she poured in her financial savings to open their first Hauz Khas outlet in August final yr.

Dream on  

By 2021, Astha had saved sufficient to consider investing in a bodily retailer. Along with her associate, Vishal, 24, a graphic designer, investing half the quantity, she poured in her financial savings to open their first Hauz Khas outlet in August final yr.  

“I wasn’t sure if it would work as people were not venturing out much. But the page had 46k followers then, which gave me hope,” she remembers. They continued their Online gross sales too. Quickly, that they had sufficient to open one other retailer in March 2022, and can launch their third outlet in GK in September.  

“Sustainable fashion is the need of the hour. People don’t understand that big brands cater to fast fashion,” she says. 

Affordability can be one thing that labored of their favour, Astha provides. “We have clothes starting at 399. That’s another advantage in thrifting,” concludes Astha, whose Online thrifting will financially gas her personal line of unisex garments, geared toward gender fluidity.

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From HT Brunch, August 27, 2022

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