Syracuse University has a various roster of alumni, starting from actuality TV stars and astronauts to a member of the Exonerated 5. The college’s social Media staff realized that they had a robust alternative to attach these alumni with the viewers on the @SyracuseU Instagram account, constructing bonds and model recognition with potential college students, present college students and different alumni.
Working with senior management departments throughout campus, the staff recognized alumni who provided each spectacular accomplishments and enormous social Media followings. Beginning with “Real Housewives of Orange County” star Heather Dubrow, the staff pre-promoted a Q&A on their Instagram channel, with cross-promotion throughout different social Media, providing the viewers an opportunity to submit questions utilizing the Query Field characteristic. Six to eight hours later, the social Media staff vetted the questions and Dubrow filmed her solutions, which have been posted to @SyracuseU’s Instagram story and archived as a web page spotlight.
The outcomes of Dubrow’s Q&A have been evaluated, and the system tweaked for follow-ups with NASA astronaut Eileen Collins and the college’s first honorary undergraduate diploma recipient, Kevin Richardson, a member of the Exonerated 5. In return for his or her participation, alumni obtained a branded swag bag of Syracuse goodies.
The Q&As reached a median of 10,954 distinctive customers, in comparison with the web page common of 8,500 views, and carried out nicely above the web page’s Instagram Story common. @SyracuseU gained an estimated 2,500 followers because the program’s launch, serving to to achieve their targets of brand name recognition and engagement.
As well as, Kevin Richardson’s story was repackaged and used on the Syracuse University web site, the place it drove 200 guests who spent a median of 1:30 on the web page.
Congratulations to the Syracuse University social Media staff on an modern use of Instagram Stories.