Office workers are TikTok’s biggest unlikely stars in Japan


They’re your run-of-the-mill “salarymen,” as firm workers in Japan are known as — hard-working, pleasant and, effectively, fairly common.

However the chief government and basic supervisor at a tiny Japanese safety firm are among the many nation’s biggest TikTok stars, drawing 2.7 million followers and 54 million likes, and honored with awards as a trend-setter on the video-sharing app.

Daikyo Safety Co.’s account, which gathers goofy dances, devoured prompt noodles and different on a regular basis fare, is the brainchild of the corporate president.

Daikyo Security Chief Executive Daisuke Sakurai, right, and General Manager Tomohiko Kojima hold the awards they have won recently for their Tik Tok videos in the hallway of their Tokyo headquarters office of Daikyo Security Co.
Daikyo Safety Chief Government Daisuke Sakurai, proper, and Basic Supervisor Tomohiko Kojima maintain the awards they’ve received not too long ago for his or her Tik Tok movies in the hallway of their Tokyo headquarters workplace of Daikyo Safety Co.
AP

Regardless of his unpretentious demeanor, Daisuke Sakurai is lifeless severe about not solely enhancing model energy but in addition recruiting younger folks to his firm, a problem he sees as a matter of survival.

Based in 1967, Daikyo has 85 staff, 10 of them working on the headquarters workplace, tucked away on the second ground of an obscure constructing in a downtown Tokyo alley.

“Our job is among those labeled ‘Three-K’ in Japan,” Sakurai stated, referring to “kitsui, kitanai, kiken,” which means, “hard, dirty and dangerous.”

The tiny Japanese security company are among the nation’s biggest TikTok stars, drawing 2.7 million followers and 54 million likes.
The tiny Japanese safety firm are among the many nation’s biggest TikTok stars, drawing 2.7 million followers and 54 million likes.
AP

A standard job for Daikyo guards is to work at development websites, directing site visitors with a flashing stick, ensuring the vehicles come and go safely with out working over pedestrians.

It’s not a job that requires overly particular expertise, however nobody desires to face round open air for hours. As many as 99 safety corporations are preventing over each recruit, in distinction to 2 potential employers for workplace clerks, Sakurai stated.

And that is in quickly getting older Japan, the place each sector is struggling a labor scarcity.

So why not flip to social Media, the place the place children supposedly flock? Sakurai began posting on Twitter and Instagram. However it was when he went on TikTok that issues went viral.

In a success section, Basic Supervisor Tomohiko Kojima slaps, with a flip of his hand, gel sheets, every embellished with the eyes of varied comic-book characters, on his boss’s face, proper over his eyes.

“What is this character?” the subtitles ask in English.

No cuts are used, they are saying proudly. Kojima needed to maintain making an attempt till the strip landed good.

“I don’t practice during my work hours,” he stated with amusing.

The clips have a transparent message: They defy the stereotype of rigidly hierarchical, maybe even oppressive, Japanese corporations. At Daikyo, a employee will get to slap gel sheets on the CEO.

Earlier than TikTok, the variety of folks making use of for jobs at Daikyo was zero. After TikTok, the corporate is getting dozens of candidates, together with these of people that wish to work on the movies.

The account shows goofy dances, gobbled instant noodles and other everyday fare.
The account exhibits goofy dances, devoured prompt noodles and different on a regular basis fare.
AP

A few of the movies, reminiscent of one in which the workers cook dinner up a delicious omelet, unfold to the sounds of snappy songs, like “World’s Smallest Violin” by American pop trio AJR.

All of them depict the completely satisfied but humble lifetime of uniformed women and men at work who don’t take themselves too severely.

They are Japan’s good guys. And it’s clear they like one another very a lot.

Their success contrasts with the picture of Japan Inc. as falling behind in Digital know-how, particularly of older males who are mounted in their methods and unable to embrace new know-how.

Today, TikTok is flooded with companies searching for consideration, from “izakaya” pubs and hair salons to taxi corporations.

Sakurai has his eyes on international affect now, hoping to attract workers from locations like Vietnam and Indonesia, and permitting them to work in English.

The TikTok is the brainchild of the company president.
The TikTok is the brainchild of the corporate president.
AP

And so a current video options gel sheets with varied nations’ flags on them, a clip that has drawn 1000’s of feedback and tens of millions of views.

Slap a flag from Mongolia, and viewers from Mongolia remark in gratitude. Others request their favourite flags, be it Lithuania or Lebanon.

It’s an indication TikTok has helped Daikyo overcome language and cultural obstacles by merely hamming it up and getting amusing.

“What makes my job worthwhile is that it’s about people,” Kojima stated.

“What draws me are people, not things.”

Leave a Comment