Instagram to scale back shopping features amid commerce retreat – report

Silhouettes of cell customers are seen subsequent to a display projection of Instagram brand on this image illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration

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Sept 6 (Reuters) – Meta Platforms Inc’s (META.O) Instagram is planning to drastically scale back its shopping features because it shifts the main target of its e-commerce efforts to those who straight drive promoting, the Data reported, citing an inside memo.

Employees had been notified that Instagram’s current shopping web page will finally disappear, in accordance to the report on Tuesday. (

Over the following few months Instagram will take a look at a less complicated and fewer personalised model of the shopping web page identified internally as “Tab Lite”, the Data reported.

The corporate would launch a public take a look at, beginning Wednesday, on the adjustments to its app designed to swap customers to the “Tab Lite” model of the shopping web page, the report mentioned.

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Reporting by Ananya Mariam Rajesh in Bengaluru; Enhancing by Shounak Dasgupta

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