How do you do, fellow kids? TikTok’s newest star is … Silvio Berlusconi – POLITICO


Simply when you thought Italy’s most well-known politician couldn’t get any extra influential, Silvio Berlusconi has joined TikTok.

The 85-year-old former prime minister made his debut on the Chinese language-owned social Media website on Thursday and has his sights set on its core viewers — younger individuals.

Berlusconi has no scarcity of Media shops by means of which to unfold his message, as he owns Mediaset (residence to lots of Italy’s largest TV stations) and the massive publishing firmMondadori. However becoming a member of TikTok offers him an opportunity to interact with one other, youthful viewers.

In his first — and to this point solely — TikTok video, the previous prime minister explains that “on this platform, there are over 5 million of you guys and 60 percent of you are under 30 years old.”

“I suffer a little bit of envy, but I congratulate you all the same [on being young].”

Berlusconi wants these younger individuals’s help as Italians go to the polls on September 25 for an election during which events on the fitting are anticipated to come back out on prime.

Within the video, Berlusconi stated he needed to speak about matters which might be “closest to the hearts of [his party] Forza Italia and myself and that concern you.”

Solely time will inform how Italy’s under-30s will reply to his overtures. In the meantime, POLITICO is ready for his first TikTok dance, to the tune of “Meno male che Silvio c’è” (Thank goodness for Silvio).

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