BOSS REVEALS FALL/WINTER 2022 COLLECTION AT STAR-STUDDED SHOW IN MILAN


SOFT POWER: A NEW INTERPRETATION OF THE POWER SUIT
BOSS REVEALS FALL/WINTER 2022 COLLECTION AT STAR-STUDDED SHOW IN MILAN
 

BOSS delves deeper into the which means of the model’s Be Your Personal BOSS core motto with a Fall/Winter 2022 assortment deconstructing the thought of energy dressing with references to BOSS’s wealthy sporting heritage.

Unveiled at a star-studded trend occasion at Milan’s Velodromo Vigorelli on the evening of September twenty second, the gathering takes iconic items from the BOSS archive as a place to begin, and reinvents them for a brand new era, to redefine what being a BOSS means right now.  

The brand new assortment was revealed earlier than a packed viewers of greater than 1,000 friends at Milan Style Week. The style present was adopted by an after celebration in the identical location with DJ units by headliner Honey Dijon and Orazio Rispo.  

Taking inspiration from the facility sport of motorcycling, the set-up of the venue featured caged globes of metal, dramatically lit by graphic mild beams and lasers. This set the stage for bikers wearing customized black BOSS outfits to hint a runway on the bottom with motorbikes, earlier than getting into the spheres to start a gravity-defying efficiency as a backdrop to the style present. The consequence was one other gorgeous social Media second for the model, because it continues to focus on a youthful and extra world demographic as a part of the HUGO BOSS Group’s CLAIM 5 Growth technique. Understanding that its Digital-first client needs to buy runway appears as quickly as they’re revealed, BOSS has chosen to proceed with the massively profitable “See now, buy now” strategy of its BOSS x Russell Athletic and Dubai exhibits prior to now yr.

BOSS marketing campaign stars Naomi Campbell, Future, Khaby Lame, Anthony Joshua and Alica Schmidt walked within the present, joined by Ashley Graham, Jordan Barrett, Large Matthew, Adut Akech. Additionally in attendance and seated entrance row have been model ambassador Lee Minho, perfume ambassador Laura Harrier, J Balvin, Bella Thorne, Ross Butler, Patrick Schwarzenegger, Tinashe and Tenoch Huerta. A line-up of social royalty together with creators Younes Zarou, Blake Grey, Akamz Twenty, Bella Poarch, Chase Hudson, Zach King and Ox Zung have been noticed on the occasion.  

The Fall/Winter 2022 present was livestreamed throughout a number of platforms in addition to on hugoboss.com, with objects immediately shoppable by way of the livestream in 13 nations throughout Europe. Within the UK, BOSS additionally grew to become the primary premium model to allow followers to buy immediately from its TikTok livestream, utilizing the brand new TikTok Store function.

“Our archive is the beating heart of BOSS and the brand’s legacy,” says Marco Falcioni, Senior Vice President Artistic Route of HUGO BOSS. “We were inspired by some iconic BOSS campaign images from the 90s to explore our power suits from decades past, and to ask ourselves: how can we capture the empowering mood of these pieces for a new generation? We were drawn towards the idea of soft power this season. Suiting that is less of an inflexible shield around the wearer, and more an expression of individuality, freedom, and self-expression. This collection is all about dressing like a BOSS, whatever that means for you”.

Quite than concentrate on a specific key look, the model presents a wide range of silhouettes for Fall/Winter 2022, inviting people to decide on items that resonate with them personally. Drawing on the model’s consummate tailoring experience to play with silhouette, material, and proportion, the gathering affords varied interpretations of the unique energy go well with, from the slouchy to the extra sculptural.

On this new period, the thought of energy is multi-faceted, and energy arises from softness. Traditional items which have embodied empowerment in years passed by – the standard full canvas go well with jacket, or leather-based motorcycle pants – are reworked in fluid shapes and delicate supplies, proving that clothes doesn’t need to be inflexible or protecting to ensure that its wearer to really feel like a BOSS. 

Comfortable shades of charcoal, cream, and brown be part of the BOSS colours of black, white, and camel, because the boundaries of the long-lasting palette start to broaden. An evolution of the daring BOSS emblem additionally indicators the dedication of the model to by no means stand nonetheless, and to repeatedly query what it actually means to be your personal BOSS. 

BOSS Fall/Winter 2022 is now out there at boss.com and in BOSS Shops worldwide.

Excessive decision photos could be downloaded from:
https://galleries.launchmetrics.com/p/hugoboss-production/showrooms/632d21b566dafab7476531ea

When you have any questions, please contact press(at)hugoboss.com.

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