Are home-brand supermarket foods actually healthy: Experts explain how to read the food labels

The price of groceries in Australia has sky-rocketed this yr. So individuals could also be tempted to change to home-brand foods to save on their weekly food invoice.

House-brand foods are definitely cheaper. However are they wholesome?

This is what we learn about the vitamins they include in contrast with the dearer named manufacturers.

READ MORE: 5 ladies in wellness share what their morning routine seems to be like

Mum grocery shopping
Are home-brand foods at the supermarket actually cheaper? (Getty)

What are home-brand foods?

House-brand foods have numerous names. You may hear them known as supermarket own-brand foods, personal label, in-house manufacturers, retailer manufacturers, or retailer manufacturers.

These are foods made particularly for a supermarket (you can’t purchase them at a competing retailer). They’re marketed as low-priced alternate options to dearer gadgets.

House-brand foods are extensively out there in Australia and different nations, making up to 30 per cent of what you should buy at a supermarket.

Some individuals as soon as considered these as inferior merchandise. However their nutrient content material, and huge availability in supermarkets, might play a task in boosting inhabitants well being. Some proof reveals home-brand foods enhance availability and accessibility to extra inexpensive food choices, and contribute to bettering food security requirements.

Why are they cheaper?

Cheaper costs related to home-brand merchandise are doable due to decrease prices related to analysis and growth, Marketing and packaging. This implies we can not assume decrease costs imply cheaper or inferior elements.

Actually, supermarkets can affect the elements and processing of home-brand foods by benchmarking in opposition to named manufacturers.

Earlier than a home-brand product is made, shops can even specify to producers what it ought to price to customers. Producers typically select to use the similar elements and processes as name-brand merchandise to scale back prices by way of economies of scale.

woman grocery shopping
Individuals could also be tempted to change to home-brand foods to save on their weekly food invoice. (Getty Pictures/iStockphoto)

This implies not having to clear or reprogram gear between making the completely different merchandise. It additionally means most home-brand merchandise are very related to branded merchandise, other than the packaging.

Nevertheless, for blended foods, akin to breakfast cereals and pre-made sauces, the producer might change the elements, akin to utilizing cheaper or fewer elements, to Help scale back prices.

READ MORE: The perfect budget-friendly foods to purchase for your loved ones

How a lot can I save?

House-brand merchandise could be up to 40 per cent cheaper than named manufacturers. So sure, home-brand merchandise could make an actual distinction to the whole price of groceries.

Nevertheless, some merchandise have larger price financial savings than others, as we present beneath.

home brand prices are from Woolworths and Coles websites and were correct at the end of August 2022.
House model costs are from Woolworths and Coles web sites as at the finish of August 2022. (Flourish/The Dialog)

Most labels on supermarket cabinets present the price per 100g (or equal) for an merchandise, which may Help buyers select the most cost-effective choice, particularly helpful when gadgets are on sale.

However are they wholesome?

For easy, unprocessed merchandise akin to milk, eggs and pasta there’s just about no distinction in dietary high quality between home-brand and named model foods. There’s little or no the producers can do to modify elements to scale back prices.

However generally cheaper elements are utilized in increased concentrations in home-brand merchandise.

For instance, home-brand pre-made pasta sauces might have much less of the vegetable elements, and better quantities of sugar, sodium (salt), and components (akin to stabilisers, colors and flavours). This will change the high quality and style.

Only a few research have explored how home-brand merchandise might differ in dietary profile.

READ MORE: The issue with ‘good’ and ‘dangerous’ foods, in accordance to a psychologist

The major supermarkets are changing the way they market their home brand products.
The main supermarkets are altering the approach they market their dwelling model merchandise. (AAP Picture/Darren England)

Total, serving measurement, sodium and different vitamins seem related throughout home-brand and named model food. However there are some variations with sure food sorts.

Serving sizes

As an illustration, serving sizes are usually smaller in home-brand pizza, canned legumes, grains, biscuits and prepared meals. Actually, edible oil is the solely sort of food the place serving measurement is larger for home-brand foods.


Sodium ranges of home-brand breakfast cereals, cheese and bread are increased than branded merchandise. However sodium ranges of cooking sauces, frozen potato merchandise (akin to oven-baked fries) and biscuits are decrease in home-brand foods.

Different vitamins

For vitality and fats consumption, once more it appears there are inconsistent variations between home-brand foods in contrast to branded foods.

How about sugar? Sadly, the research did not take a look at this.

Actually, total, Australian home-brand merchandise usually are not persistently nutritionally completely different to branded merchandise.

Well being star rankings

On a associated observe, unhealthy home-brand merchandise – akin to juices, meat pies and muesli bars – are extra doubtless to embrace a well being star score, in contrast to nutritious foods. This will incorrectly suggest they’re a wholesome alternative.

This implies irrespective of which model you select, bear in mind to verify the food label to be sure you are getting the high quality of food you want for the value you might be comfy with.

By Lauren Ball, Affiliate Professor and Principal Analysis Fellow, Menzies Well being Institute, Griffith College and Katelyn Barnes, Postdoctoral Analysis Fellow, Griffith College.

This text is republished from The Dialog underneath a Artistic Commons license. Read the unique article.

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